Small Whole Foods suppliers think Amazon deal is good for them

Small Whole Foods suppliers think Amazon deal is good for them

The grocery chain was recently purchased by the online retail giant for $13.4 billion.

June 28, 2017
NPR
Consumer Watch

The last few months have not been easy ones for the small companies that supply Whole Foods with quinoa and kale. As big investors demanded a shakeup at the company, maybe even a takeover by a much bigger supermarket chain, Janey Hubschman felt that the fate of her own company, Epicurean Butter, was also at stake.

"The fact that their sales have not been great affects every single product that is in Whole Foods, and their reputation affects everything that is on the shelf," says the Colorado businesswoman, who has been selling to Whole Foods since 2005.

Brian Nicholson, the president and CEO of Red Jacket Orchards, which sells apples and juices to Whole Foods, was worried by rumors that private equity firms might acquire the food retailer.

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