AmazonFresh partners with Allrecipes

AmazonFresh partners with Allrecipes

The online retail giant will now let customers order specific ingredients with one click on Allrecipes.

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November 20, 2017
The Verge
Consumer Watch

Amazon’s attempted takeover of the grocery store continues in another small way today as the company begins to integrate with the popular cooking site Allrecipes. According to Engadget, Allrecipes will begin allowing its readers to click a button on popular recipes and have the ingredients for that recipe added to their AmazonFresh cart. They’ll then be able to order the products for same- or next-day delivery.

This isn’t a brand-new idea for Allrecipes; the service has had this same integration in place with the grocery delivery service Instacart for two years now. It also integrates with more traditional grocery chains to display items’ prices at nearby stores (though you’ll have to leave your house and pick everything out yourself).

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