Houweling's Tomatoes expands Signature Selection line with new premium snack packs

Houweling's Tomatoes expands Signature Selection line with new premium snack packs

The exclusive brand dictates strict criteria for varietal selection and growing practices.

March 9, 2017
Press Release
Industry News

CAMARILLO, CALIF. — Houweling’s Tomatoes is pleased to announce three new high-flavor tomato packs as part of their premium Signature Selection line. The exclusive Signature Selection brand dictates a strict criteria for varietal selection and growing practices, placing flavor at the forefront of the selection criteria, followed by other key attributes such as texture, and appearance. The Signature Selection line is easily identified by Houweling’s distinctive black and gold label branding, complete with varietal declaration on each clamshell ensuring consumers that they will consistently enjoy a premium eating experience.

Tomtastic Yellow Cherry Tomatoes: Selected for their sweet flavor and yellow burst of color, these cherry tomatoes are packed in 12 x 10.5 oz. clamshells

• Signature Medley Grape Tomatoes: Varietals for Houweling’s grape medley offer a pleasing variety of intensely delicious flavors, varied shapes, distinct textures and brilliant colors. Signature Medley is available in 12 x 1 pint diamond clamshells or 15 x 1 pint rectangular clamshells.

• Signature Rainbow Trio: Bright Yellow, Red and Orange premium snacking tomatoes are chosen for their high flavor profiles and firm texture. Packed neatly in a compartmentalized clamshell for eye-catching shelf presence, the Rainbow Trio is available in 10 x 1.25 pint clamshells.

The three new packs join the current lineup of Houweling’s premium Signature Selection items: Sweetoms Red Grape Tomatoes, Strawberry On The Vine Tomatoes, and Tomazing Red Cherry Tomatoes and are all available year-round from Houweling’s California and Delta, BC greenhouse farms. The expansion of Houweling’s Signature Selection line fortifies the brand vision of offering premium, flavorful, bespoke snacking tomatoes varietals that creates a loyal following of tomato lovers and repeat, retail purchase.