Is YouTube right for your business?

Is YouTube right for your business?

Video can position you as an expert to potential customers and help you go from faceless to trusted.

February 14, 2018
The Startup Magazine
Business Management Marketing

Nearly all businesses from small to large have a Facebook account. Most also use Twitter. Your business probably does, too. But, the social media discussion is often limited to Facebook and Twitter with a little Instagram and Pinterest thrown in.

There’s another player to think about. If it hasn’t appeared on your radar yet, you could be missing out on one of the best marketing tools around. What is this mysterious, often overlooked yet highly effectual social media platform? It’s YouTube. That’s right — the same place you watch videos of your favorite singer and playful farm animals is what some experts call the most valuable marketing tool there is. Here’s why they’re saying it.

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