PETALUMA, Calif. — Jud McCall has been promoted to the position of national sales manager, North America, for PARsource, according to a press release. McCall was previously technical sales manager for PARsource, representing the Eastern U.S. and Eastern Canada regions.
In his new position, Jud will continue to focus on providing PARsource customers throughout the U.S. and Canada with the quality products and excellent customer service the company is known for.
Jud brings over 25 years of horticultural industry experience to his new position, as well as a unique perspective, having managed retail and wholesale operations on both the sales and production sides. “With PARsource’s long history and wide range of commercial lighting solutions, we have something to offer that most of our competitors do not," Jud said. "We stand out from the crowd because we can draw from a range of lighting technologies to address each grower’s specific needs, rather than try to sell them on a single type of product."
“It’s an exciting time for PARsource and our partners. New technologies are emerging, and established ones continue to evolve. As we move through 2018 and beyond, Jud and the PARsource team are in a great position to ensure that our customers are thoroughly supported and ready for further success,” said Peter Wardenburg, president and CEO of Hydrofarm, PARsource’s parent company.