VANCOUVER, BRITISH COLUMBIA, CANADA – In an effort to provide fresh quality produce, across North America, Red Sun Farms has announced its expansion into Vancouver British Columbia with a new distribution center.
This distribution center will be a key hub for North America’s west coast. In addition, this will allow national retailers the ability to provide their consumers in the west, with the highest quality produce.
“This expansion was a strategic decision to meet our growing customer needs. Our retail partners realize that, through our truly vertical integrated business model, they can be confident in the quality, freshness, taste, and customer service, whether the produce originates from Mexico, United States or Canada," says Carlos Visconti, COO Red Sun Farms.
To assist in leading the new west coast operation, Red Sun Farms also announced that Rob Jackson has joined their staff.
With 30 years of experience, Jackson has been a key figure in the west coast produce market, since starting with BC Hot House in the late 80's.
“When the ownership group made the decision to enter the west coast market, Rob was immediately identified as the ideal candidate to spearhead Red Sun’s geographic expansion. His intimate knowledge of the region’s retail landscape and close ties to the grower community will ensure our success as we extend our reach from coast to coast," said Harold Paivarinta, Senior Director of Sales and Business Development.
Over the years, Jackson has been presented with various awards within the industry including: the “Thrifty Foods Produce Vendor of the Year," the “Fred Meyer Produce Vendor of the year," and in 2012 he was awarded the “Western Recipient of the Loblaw Produce Vendor of the Year."