Washington, D.C. — RISE (Responsible Industry for a Sound Environment) has unveiled an updated logo, only the second in its more than 25-year history, according to a press release.
The refreshed design, which includes a simple yet bold horizon graphic, was created to illustrate the essence of RISE and emphasize its environmental focus on the health and well-being of families, communities and the specialty pesticide and fertilizer industry.
A vibrant color palette and new modern typography were added to energize an already established name, mission and strategic plan.
“There is equity in the RISE name and we wanted to update our logo to create broader recognition among members, industry professionals and prospective members,” said Aaron Hobbs, RISE president.
“A lot has changed over the years and the refreshed logo recognizes our history and growth as well as embodies what the association is working to represent in the future.”
Created by LePoidevin Marketing, a RISE member located in the greater Milwaukee area, the updated logo will be used digitally and in print on the association’s social media channels and website and for future events.