Design firm Agritecture receives invesetment from Priva

Design firm Agritecture receives invesetment from Priva

Priva produces smart climate control systems for horticulture.

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Per a press release, vertical farming advisory firm Agritecture has received an investment from Priva, a smart climate control systems for horticulture.

“A food-producing city is a livable city in many ways. It will boost entrepreneurship and social cohesion, while creating a healthy and green environment," said Priva CEO and co-owner and CEO Meiny Prins, per the release. "Climate change combined with the way most of our food is still being produced will be disastrous. So we need to speed up professional and scalable local food production. Entrepreneurs and skilled growers applying proven technology are key. That’s why Priva supports the vision of Agritecture and believes that with our partnership, we can work together toward this rewarding perspective for a better quality of life, solving many environmental problems along the way!"

The exact investment amount was not revealed, with the release saying it will "specifically fund the next stage of technology development for Agritecture, allowing the firm to intelligently connect CEA business owners with vetted equipment, technology, and financing providers from Agritecture’s Partner Network."

“We are proud to deepen our partnership with global leader Priva through this strategic investment," said Agritecture CEO and founder Henry Gordon-Smith, per the release. "Our shared vision is bold and we know that we can achieve it faster and better together. We are looking forward to bringing Priva’s wide range of controls solutions for climate, water, energy, and labor to a wider audience through our software and our services.”