According to the company, Bowery has hired Katie Seawell (formerly of Starbucks) and Carmela Cugini (formerly of Walmart) will work as the company’s chief marketing officer and EVP of sales, respectively.
Seawell was with Starbucks for more than a decade and most recently led the launches of the Starbucks Reserve Global Roasteries, including Starbucks market entry into Italy. At Bowery, she will work on building out the Bowery brand and identifying new markets. Additionally, she will offer insight into consumer produce trends to help Bowery's agricultural science teams develop products consumers want.
“I was immediately drawn to Bowery’s approach to re-thinking the agricultural system and offering sustainable, fresh produce that meets the needs of our growing population," Seawell says, per a release. "I look forward to helping grow the Bowery brand, uncovering ways to connect directly with customers who believe in our mission."
At Walmart, Cugini helped lead Walmart's e-commerce team in the U.S. as vice president and general manager. She previously spent 13-plus years working on growing strategy at PepsiCo and four years at Merrill Lynch. At Bowery, will be focused on growing the company's network of retail partners and distribution channels.
“I’m excited to join Bowery at a pivotal moment for the company’s growth," Cugini says, per a release. "Now more than ever, consumers are demanding more transparency on where their produce comes from and how it was grown. For retailers, Bowery provides that insight and accountability. I look forward to working with our partners - existing and new - to ensure Bowery’s produce is top of mind for consumers looking for fresh, delicious produce.”