DelFrescoPure announces second phase of strawberry expansion

DelFrescoPure announces second phase of strawberry expansion

The company will grow the berries within 17 acres of greenhouses.

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August 6, 2018
Press Release

KINGSVILLE, ONTARIO — With the increasing demand of locally grown greenhouse strawberries, DelFrescoPure announces phase two of its greenhouse strawberry production expansion, from six acres to a total of 17 acres of strawberry production. The expansion will be in full production by November 2018 in order to fulfill marketplace demands of Ontario greenhouse grown strawberries from national retailers and consumers, according to a press release.

“Since our first introduction of our YES!Berries Your Everyday Snack!, the national and local retailers have shown tremendous support of our Ontario greenhouse grown strawberries program!” said Carl Mastronardi, president of Del Fresco Produce Ltd. “With the commitment of the retailers and consumer demand, we continued with our vision on becoming the largest strawberry greenhouse grower in Ontario under lights.”

The expansion features innovative technology for growing in all seasons, including energy curtains and high-pressure sodium grow lights to provide a seven hundred fifty thousand square-foot controlled microclimate environment for growing strawberries, according to the release. With the additional acreage, DelFrescoPure is Canada’s largest greenhouse strawberry grower in a controlled environment with high-pressure sodium grow lights.

“Our consumers are looking for a tasty strawberry with home-grown flavor!” said Ray Mastronardi, vice president of sales. “With our innovative growing practices, we offer a high brix level strawberry full of traditional strawberry flavor and only use integrated pest management to deliver a clean and pure strawberry.”

DelFrescoPure brands greenhouse strawberries under YES!Berries Your Everyday Snack! in two convenient packaging options: a 12 oz. and a 3 pack of 4 oz. on-the-go STACKERS with local and national retail partners. Contact sales@delfrescopure.com to learn more about the program or visit yesberries.ca.