Produce giant Driscoll's, Plenty collaborate on indoor strawberry vertical farm
Photo courtesy of Plenty Unlimited

Produce giant Driscoll's, Plenty collaborate on indoor strawberry vertical farm

The two companies are accelerating efforts to grow Driscoll’s proprietary berries using Plenty’s unique vertical growing platform.

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Driscoll’s and Plenty are expanding their relationship to build a new indoor vertical farm dedicated exclusively to strawberries, according to a joint press release from the two operations. 

After exceeding the goals set forward for the initial stages of the partnership, the two companies are accelerating efforts to grow Driscoll’s proprietary, best-in-class flavorful berries using Plenty’s unique vertical growing platform.

This new farm, to serve consumers in the Northeastern United States, will provide fresh, consistent, high-flavor strawberries closer to berry-loving consumers who live in highly dense urban regions. This strategy will provide the fastest category growth to a mature market that has demonstrated appreciation for a high-flavor product offering. 

 “The Northeast is the largest berry consumption region in the US, with a dense population of berry-loving consumers,” said Arama Kukutai, CEO at Plenty. “Our partnership with Driscoll’s, coupled with Plenty’s optimized technology platform, ensures we can consistently grow premium berries closer to where these consumers live, providing fresh, consistent quality. We’ve successfully leveraged the expertise of the world’s largest strawberry breeding program within Plenty’s own controlled growing environment, maximizing the flavor of each berry and optimizing for both texture and size. We’re excited to bring our first indoor vertical farm dedicated to strawberries to life with the undisputed leader in the space.”

 “Over the last year Plenty has demonstrated its technological leadership in indoor vertical farming by growing our proprietary strawberries to meet the rigorous flavor and quality required of a Driscoll’s berry,” said J. Miles Reiter, Driscoll’s Chairman and CEO. “We are excited to see the initial success of our collaboration and look forward to expanding our relationship with a new farm that will drive category growth to the Northeastern part of the US.”