Geoff Crocker named Chief Technology Officer at CEL
Geoff Crocker, new Chief Technology Officer at CEL
Photo courtesy of CEL

Geoff Crocker named Chief Technology Officer at CEL

CEL includes Argus Controls and Conviron.

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January 31, 2021

The CEL Group of Companies is excited to announce Geoff Crocker as the new Chief Technology Officer. CEL, the parent company of Conviron (Winnipeg, Manitoba) and Argus Controls (Surrey, BC), is a global leader specializing in developing client solutions for plant-centric environments, controls and automation systems used in plant science research, commercial horticulture, and indoor growing facilities. The organization’s technology is being used in more than 90 countries to address the critical challenges of food shortage, food security and climate change.

In his CTO role, Crocker will be responsible for the Group’s overall technology platform development with a focus on control systems. He will be instrumental in assessing options for new platforms including hardware and software tools while directing the creation of controls-based recurring revenue offerings that enhance client experience.

Crocker joins CEL with 20 years of experience in product management, client relations and business strategy. After the completion of combined Bachelor of Applied Science and Master of Engineering degrees Geoff went on to work in project engineering and R&D. His career led him to the fuel cell sector where he spent eight years with industry leader Ballard Power Systems before becoming the VP, Technology at Corvus Energy, another global organization focused on sustainable power, this time in the maritime space. Most recently he was leading the hardware and software roadmap as Director of Product Management at Neurio Technology.