Kroger, Microsoft trialing a futuristic grocery

Kroger, Microsoft trialing a futuristic grocery

In Monroe, Ohio, and Redmond, Washington, digital shelving will show real-time price updates and product information.

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January 14, 2019
CNBC

Microsoft and Kroger are taking on Amazon's cashierless stores with their own futuristic grocery store pilot.

The move deepens the partnership between the two companies, which is partly a response to Amazon's move into grocery stories with its 2017 acquisition of Whole Foods. As Amazon's retail business pushes into more industries, Amazon Web Services is starting to experience a backlash. Kroger is joining the likes of Wal-Mart and Target in finding other vendors to handle their massive workloads for their digital and e-commerce offerings.

The two outfitted Kroger locations, in Monroe, Ohio and Redmond, Wash., will feature digital shelving displays with real-time price updates and product information, as well as digital advertisements personalized to each shop.

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