Little Leaf Farms, per a press release, is a sponsor of the 2020 Pan-Mass Challenge the largest seller of controlled environment agriculture lettuce in the U.S., is a sponsor of this year’s reimagined PMC. Little Leaf Farms will join the organization’s community of passionate cyclists, volunteers and generous donors to support the shared goal of raising lifesaving funding for cancer research and treatment. The company’s founder and CEO Paul Sellew will be participating for his second year in a row.
The 41st PMC, which typically includes 12 routes spanning 25 to 192 miles over the first weekend of every August, will be transformed into an interactive experience on Saturday, August 1, following a televised broadcast kick-off on Friday, July 31. PMC 2020 Reimagined will virtually bring together thousands of riders, volunteers, donors and supporters from around the globe to celebrate the spirit of PMC weekend while making an unparalleled impact on the fight against cancer by donating one hundred percent of every rider-raised dollar directly to the cause. The PMC is Dana-Farber’s largest single contributor accounting for 57 percent of its Jimmy Fund’s annual revenue.
"We are grateful for Little Leaf Farms’ continued support as we prepare for PMC 2020 Reimagined,” said Glynn Hawley, Director of Provisions & Logistics at the PMC. "They are a partner committed to supporting our organization however they can, not only as a sponsor, but as riders and fundraisers reimagining PMC 2020."
“Supporting the incredibly important mission of the PMC is rewarding both as a rider and a corporate sponsor,” said Paul Sellew. “Little Leaf Farms is excited to be part of an event that galvanizes our community during this pandemic and funds life-saving cancer research and treatment.”