Materials now available for NGB’s 2021 “Year of the” program

Materials now available for NGB’s 2021 “Year of the” program

Inspire consumers to discover, grow and celebrate the five featured plant classes.


Inspire consumer interest and increase sales with the “Year of the” program from the National Garden Bureau! The “Year of the” promotion is ready to help growers, garden retailers (both on-line and brick-and-mortar) and garden communicators encourage consumers to discover and embrace five specially selected plant classes.

Promotional marketing materials for the five 2021 “Year of the” classes are now available on National Garden Bureau’s website:

Each year National Garden Bureau (NGB), the non-profit organization that promotes gardening on behalf of the horticulture industry and its members, encourages the use of selected plants for its “Year of the” program.

For 2021, they are:

  • Annual: Year of the Sunflower
    A popular flower that just screams SUMMER.
  • Vegetable/edible: Year of the Garden Bean
    A variety of sizes and colors make this a fun and easy crop to grow.
  • Perennial: Year of the Monarda
    A fantastic pollinator plant in many new colors and habits.
  • Bulb: Year of the Hyacinth
    An ongoing favorite because of the heavenly scent and spring colors.
  • Flowering Shrub: Year of the Hardy Hibiscus
    A fast-growing native perennial sure to “wow” with its tropical look.

The National Garden Bureau members and Board of Directors select plant classes that consumers can grow successfully. Each “Year of the” choice is easy to grow, genetically diverse and includes lots of new varieties—all traits that will help consumers and their gardens flourish.

Promotional Materials

To help retailers and educators spread the word and the use of this program, NGB offers free promotional materials. Click on each link above to find the following downloadable materials for each crop:

  • Fact sheet
  • A multitude of photos from members
  • Watercolor logos
  • A PowerPoint presentation
  • A printable flyer
  • An 8x10 sign
  • "Did You Know” fun facts
  • •Posters
  • “Where to Buy” links to member websites