Mucci Farms to showcase Simple Snack series at PMA Fresh Summit
Mucci's Simple Snack series (left); CuteCumber Poppers (right)
Image courtesy of Mucci Farms

Mucci Farms to showcase Simple Snack series at PMA Fresh Summit

The new product line features packaging made from 100% backyard compostable materials.


Canadian grower Mucci Farms has announced its plan for this year's PMA Fresh Summit. The event takes place Oct. 17-19 in Anaheim, California.

Simple Snack

“In line with the hot topic of sustainability, we are continuing the push of our new Simple Snack series, which is a lineup of eco-friendly packaging to add to our comprehensive sustainability program,” says new product development manager Fernanda Albuquerque. “The packages are recyclable and home compostable with lidding film made from 100% backyard compostable materials. To take it a step further, the pack is made from agricultural waste which reinforces our commitment to environmental safety and social responsibility.

The sustainable packaging series was launched earlier this year and has undergone some branding changes. “We’ve kept the framework in place, but wanted to give the branding a more earthy and natural feel,” says Emily Murracas, director of marketing. “We also streamlined the information on the tray to illustrate the compost cycle and how to sustainably dispose of the package after use.” The lineup of packages will be on display in the New Product Showcase.

CuteCumber Poppers on-the-go

Another product submitted for the New Product Showcase are Mucci Farms’ award-winning CuteCumber Poppers for the on-the-go category. The snack-sized cucumber product was introduced to the market last year and meets consumer demand for a healthy and convenient snacking product. “Consumer feedback has been overwhelmingly positive, and the item has gained significant traction, so we’ve expanded its offering to include a 1 pound, 9 ounce and snack-sized 4 ounce format,” explained Murracas. The company’s Natural Organics lineup will also be on display in the Organic category with new sustainable packaging options.
5k Race
Mucci Farms is the annual sponsor of the Center for Growing Talent 5k race and will be providing fruit and veggie inspired refreshments to all participants featuring two award-winning products: Smuccies Sweet Strawberries and CuteCumber Poppers.