Pure Flavor adds second melon to product line

Pure Flavor adds second melon to product line

The Alonna Canary melons were unveiled at the IFPA Global Produce & Floral Show in Orlando.

November 3, 2022

After launching Solara in May, Pure Flavor debuted its Alonna Canary Melons at the upcoming IFPA Global Produce & Floral Show in Orlando, October 27-29.  

“We are excited to introduce our second greenhouse grown melon this year. Our innovation pipeline continues to expand to remove the seasonality of fresh fruits & vegetables and believe that new, sustainably grown products like Alonna Canary Melons, are doing just that”, said Jamie Moracci, Pure Flavor's president.

Personal in size, weighing approximately 700-800 grams, the Alonna’s lunar like interior provides a "refreshing yet crisp & ambrosial experience with every bite." Pure Flavor's first melon was the Solara, which debuted earlier this year. 

“As we expand our product offering and venture into new segments like greenhouse grown melons, we are creating new relationships with both our retail & foodservice partners," said Matt Mastronardi, executive vice-President. "Fruit & vegetable buyers are looking for consistency, not only in their programs, but the quality of the product they source - they want items that are unique, full of flavor, and that they can count on year-round. Alonna Canary Melons are the perfect complement to our product offering."