Enza Zaden's Tribelli seed wins International Taste Institute Award
Aurora Mini Sweet Tribelli
Photo courtesy of Pure Flavor

Enza Zaden's Tribelli seed wins International Taste Institute Award

The Dutch breeder's seed is used by vegetable producer Pure Flavor to grow its Aurora Bites Mini Sweet Peppers.


Pure Flavor vegetable seed partner Enza Zaden recently won the prestigious International Taste Institute Award for the company’s Tribelli seed, which produces Pure Flavor's Aurora Bites Mini Sweet Peppers.

“After years of research & development with Enza Zaden, the Tribelli seed has proven to be a key item for our mini pepper program," Pure Flavor President Jamie Moracci said. "Packed under Pure Flavor’s Aurora Mini Sweet Peppers brand, Tribelli comes in a variety of colors, has an exceptional taste profile, very low seed count, and comes from a plant that produces a consistent flavor, size, and quality, regardless of the season."

“Our partnership with Enza Zaden on this variety is an important one, we have worked very hard on building this brand of mini sweet peppers to meet the needs of retailers expanding their snacking category of items. As a vertically integrated grower, it is a true honor for Enza Zaden to receive the International Taste Institute Award for the Tribelli variety of mini sweet peppers,” Moracci said.

At the International Taste Institute, all products are analyzed, judged, and scored following a strict and objective methodology through a blind tasting panel. While not knowing the origin of the products they are tasting, the experts also give comments and suggestions to the producers to guide them for future product improvements or new item launches. Depending on the results of the sensory analysis, certified products are awarded the Superior Taste Award with one, two or three stars, similar to Michelin stars. The Tribelli variety was awarded the Superior Taste Award with two stars.

“Tribelli has earned praise from the most sophisticated palates, proving that it is more than just a pepper. Tribelli is the concentration of an intense flavor, where taste is always what makes the difference in customers’ experience,” Jean-Francois Thomin, marketing manager for Enza Zaden, said.

Grown in a variety of very distinct colors, Enza Zaden partners with Pure Flavor to develop the product in high tech greenhouses all throughout North America. Pure Flavor has grown the Tribelli seed that produces the multiple colors of Aurora Sweet Mini Sweet Peppers for the last five years.

“I believe Enza Zaden is cracking the code to more vegetable consumption worldwide by developing seed varieties that are flavor forward and building a portfolio of cutting-edge innovations like Tribelli,” Thomin said. For more information about Pure Flavor, click here