Pure Flavor growing momentum with new products, awards and expansion

Pure Flavor growing momentum with new products, awards and expansion

The company will connect with retailers at the United Fresh Trade Show & Convention in Chicago, June 26-27.


LEAMINGTON, Ontario (June 21, 2018) — Greenhouse vegetable production is in full swing in every region of North America which is meeting surging consumer demand heading in to the heart of summer. Pure Flavor’s family of growers are producing more than ever before, fueling the company’s momentum in the marketplace. This is setting up opportunities to connect with retail and food service partners at the United Fresh Trade Show & Convention in Chicago, June 26-27.

“We have a very positive momentum in the marketplace and gaining more steam season over season," Jamie Moracci, president of Pure Hothouse Foods, Inc. said. "Coupled with our brand refresh; increased acreage and product offering; expansion to Georgia; and now receiving Greenhouse Awards for Best Overall Cucumber, Best Cocktail Cucumber and Best Beefsteak Tomato Grower, it’s been a busy year for us and we are only in June.”

As a vertically integrated grower and marketer, Pure Flavor’s year-round programs are supported by a family of growers across many regions to ensure consistency in supply. With increased acreage and demand for more products, Pure Flavor will be launching two new items at the United Fresh Trade Show & Convention— their Fresh Salsa Kit and Fresh Guacamole Kit in addition to rolling out new top seal packaging for its complete line of snacking tomatoes. Pure Flavor will be showcasing these items, including their very popular and kid-friendly Mini Munchie Snack Sized Veggie Program in the Featured Product Showcases at the trade show.

“The Fresh Salsa Kit and Fresh Guacamole Kit were created in formats that are convenient for both retail and club stores, the kits touch on everything fresh for the DIY enthusiast," Matt Mastronardi, executive vice-president said. “Consumers want to spend more quality family time together creating flavorful meals. Fresh focused meal solutions like the Salsa and Guacamole Kits are fast, easy and fun.”

“Our Georgia greenhouse project is moving along swiftly with the first phase of 25 acres scheduled to be completed late this summer,” Moracci said. The company announced in late 2017 that the expansion to Fort Valley, Georgia would be a three-phased approach with a total of 75 acres of high-tech greenhouses being built over a five-year period. “By growing year-round in the southeast, it will allow us to reduce food miles to our customers while consumers get to enjoy fresher product on the shelves,” Moracci added.

To learn more about Pure Flavor, visit Booth 819 at the United Fresh Trade Show & Convention in Chicago June 26-27 or visit Pure-Flavor.com.