Pure Flavor adds two products to organic line

Pure Flavor adds two products to organic line

The Canadian operation now produces two new organic tomatoes.

November 9, 2021

Per a press release, Pure Flavor is adding two new crops to its greenhouse-grown organics line.

Pure the release, the grower is adding Organic Luna Sweets Cocktail Tomatoes and Organic Roma Tomatoes to its lineup as a "response to trends that have emerged since the beginning of the pandemic. In that time, consumers have shown they are cooking more at home and are more determined than ever to prepare meals with fresh organic ingredients." 

Per the release, the Organic Luna Sweets Cocktail Tomatoes are a "firm, medium-sized variety that gives home cooks the versatility they need with the added elegance of an on-the-vine tomato." The growers says they "are perfect for baking, stuffing, and slicing in appetizers and side dishes."

Organic Roma Tomatoes are made for "homemade pasta sauce, salsa, tomato soup, and more."

“Consumers are cooking more at home and purchasing more Organic produce than ever before. There’s a gap in the market for premium greenhouse grown organic cooking tomatoes and we’re making it easier for shoppers to find the fresh organic vegetables they prefer,” said Matt Mastronardi, Pure Flavor's executive vice president said per the release. "With now over ten different organic vegetables available, including tomatoes, peppers, cucumbers, and snacking options, variety is Pure Flavor’s® specialty.   

“We are always paying close attention to the market and identifying long-term trends so that we can help our retailers stay at the leading edge and satisfy their customers,” added Tiffany Sabelli, Director of Sales.