The CEL Group of Companies is excited to announce Geoff Crocker as the new Chief Technology Officer. CEL, the parent company of Conviron (Winnipeg, Manitoba) and Argus Controls (Surrey, BC), is a global leader specializing in developing client solutions for plant-centric environments, controls and automation systems used in plant science research, commercial horticulture, and indoor growing facilities. The organization’s technology is being used in more than 90 countries to address the critical challenges of food shortage, food security and climate change.
In his CTO role, Crocker will be responsible for the Group’s overall technology platform development with a focus on control systems. He will be instrumental in assessing options for new platforms including hardware and software tools while directing the creation of controls-based recurring revenue offerings that enhance client experience.
Crocker joins CEL with 20 years of experience in product management, client relations and business strategy. After the completion of combined Bachelor of Applied Science and Master of Engineering degrees Geoff went on to work in project engineering and R&D. His career led him to the fuel cell sector where he spent eight years with industry leader Ballard Power Systems before becoming the VP, Technology at Corvus Energy, another global organization focused on sustainable power, this time in the maritime space. Most recently he was leading the hardware and software roadmap as Director of Product Management at Neurio Technology.
AmericanHort announced via press release that the AmericanHort Congressional Kickoff will take place online during the afternoons of Feb. 24-25.
The virtual event will allow the industry to hear directly from subject matter experts and lawmakers in Washington on key industry issues and their state of play in the 117th Congress. “Every Congress presents a unique legislative landscape, even more so with a change in presidential administrations,” said Tal Coley, Director of Government Affairs. “Attendees will hear from the experts on where key issues stand and actions they can take to become engaged in advocacy. Insight into the economy, such as the housing outlook for 2021, will also prove valuable to our member’s businesses and will be a nice precursor to our Impact Washington Summit scheduled for this fall.” Session topics will focus on agricultural labor reform, the H-2B Visa program, taxes, and the economy.
Confirmed program speakers include:
Robert Dietz, PhD – Chief Economist, National Association of Home Builders (NAHB)
Dr. Robert Dietz also serves as the Senior VP for Economics and Housing Policy at NAHB, where his responsibilities include housing market analysis, economic forecasting and industry surveys, and housing policy research. He has published academic research on the benefits of homeownership, federal tax policy, and other housing issues, and has testified before Congress on real estate policy issues. He is often cited on housing and economic issues in the national media.
Lynn Jacquez – Managing Partner and Principal, JPH Law, formerly CJ Lake LLC
Lynn Jacquez’ professional background spans private law practice, government relations, and service in the Federal government. In her work for its Subcommittee on Immigration, Refugees, and International Law, she had primary responsibility for the drafting and processing of the Immigration Reform and Control Act of 1986 (IRCA) and refugee reauthorization legislation.
Brian Kuehl – Principal, K·Coe Isom
A principal with K·Coe Isom, the nation’s leading agricultural consulting and accounting firm, Kuehl leads the firm’s Federal Affairs service area. With a background in environmental law and regulations, he identifies and educates business owners on how to influence and change political systems for a market advantage.
Laurie Flanagan – Executive Vice President, DC Legislative and Regulatory Services, Inc.
Executive Vice President at DCLRS with over 20 years of experience in federal affairs, Flanagan is a co-chair of the H-2B Workforce Coalition on behalf of AmericanHort. She is a trusted advisor and strategist with expertise in a variety of issues including energy, labor and immigration, pesticides and fertilizers, small business, and water policy.
Select members of Congress, staff, and officials from the Biden administration have also been invited to speak. Additional participants will be announced as the event draws closer.
This event is free for AmericanHort members, and non-members can register for $149 for both days. For more information and to register go to www.AmericanHort.org/Kickoff.com or contact us by email firstname.lastname@example.org or by phone at 614-487-1117.
According to a press release, ‘That’s Tasty’, a Shenandoah Growers brand, will begin rolling out a living potted herbs program beginning in April 2021.
“Quality and freshness are critical to this product line,” says Steven Wright, Chief Customer Officer, “so we have committed our resources to ensure we harvest, pack and deliver the plants within 24 hours. That’s as fresh as you can get.”
Shenandoah Growers, per its release, will ship what it says is the “first ever pre-packed shipper displays designed specifically for living herbs.” This, they say, will allow plants to sold right when they arrive.
“Our living organic herbs are one of the highest impulse purchase items in produce,” Don Helms, Vice President of Marketing, said per the release. “Now with bold new promotional packaging and focused consumer marketing support, our retail partners stand to benefit significantly from strong incremental sales. The versatile 8 cm pot size offers excellent value – perfect for the kitchen and for the garden.”
Shenandoah Growers sells USDA-certified living organic herbs including basil, mint, cilantro, parsley, rosemary, thyme, and other popular varieties in addition to fresh-cut herbs and stir-in purées.