Shenandoah Growers launching living potted herbs program in April

Shenandoah Growers launching living potted herbs program in April

The Virginia-based company grows various herbs, including basil, cilantro and mint.

January 30, 2021

According to a press release, ‘That’s Tasty’, a Shenandoah Growers brand, will begin rolling out a living potted herbs program beginning in April 2021.

“Quality and freshness are critical to this product line,” says Steven Wright, Chief Customer Officer, “so we have committed our resources to ensure we harvest, pack and deliver the plants within 24 hours. That’s as fresh as you can get.”

Shenandoah Growers, per its release, will ship what it says is the “first ever pre-packed shipper displays designed specifically for living herbs.” This, they say, will allow plants to sold right when they arrive.

“Our living organic herbs are one of the highest impulse purchase items in produce,” Don Helms, Vice President of Marketing, said per the release. “Now with bold new promotional packaging and focused consumer marketing support, our retail partners stand to benefit significantly from strong incremental sales. The versatile 8 cm pot size offers excellent value – perfect for the kitchen and for the garden.” 

Shenandoah Growers sells USDA-certified living organic herbs including basil, mint, cilantro, parsley, rosemary, thyme, and other popular varieties in addition to fresh-cut herbs and stir-in purées.