Square Roots enters partnership with URB-E

Square Roots enters partnership with URB-E

URB-E will deliver Square Roots products using its sleet of compact electric fleet.

URB-E, a company focused on "compact container delivery network that's replacing trucks with small electric vehicles", today announced its partnership with indoor farming leader Square Roots to enable fast, local delivery of its responsibly grown greens.

The fleet is utilized to deliver fresh produce at Square Roots' indoor farm in Brooklyn to retail stores across New York City. URB-E's electric vehicles were successfully deployed starting in December 2021.

URB-E's containerized system provides capacity for the insulated cold storage bags to protect fresh produce, which enables faster loading and unloading times, better weather protection, and reduced congestion on the road. All of these features work together to support  Square Roots and quickly deliver produce that was picked at peak freshness, arriving in local stores within hours of harvest and minimizing food waste.

"Working with local farmers to deliver their responsibly-grown fresh produce — all while reducing emissions by using our vehicles — is part of building the greener and smarter cities of tomorrow, and that's why we're glad to partner with Square Roots," said Charles Jolley, CEO of URB-E. "Solutions like these not only take cars and trucks off the road, they ensure local, fresh food is available all year round."

"Square Roots strategically deploys our indoor farms close to end consumers, all across the country, resulting in shorter supply chains everywhere—reducing food miles and minimizing food waste," said Tobias Peggs, Co-Founder and CEO at Square Roots. "By working with URB-E and utilizing their electric-powered vehicles, initially in New York City, Square Roots can quickly deliver our fresh produce to stores in a way that is better for people and planet, while making good business sense."