Walmart to begin offering its own meal kits

Walmart to begin offering its own meal kits

The move allows the retailer to better compete with Amazon.

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March 5, 2018
Fortune Magazine

Walmart Inc. will start offering prepared meals at its stores for the first time, a move that could help the nation’s biggest grocer sell more food while siphoning customers from restaurant chains.

Ten different meals are now available in 250 stores, and the program will expand to 2,000 locations by year’s end, Walmart executives said in an interview. The company also is introducing four $15 meal-kit options in stores, expanding a business that had previously only been offered online through outside vendors.

“More than 80% of Americans don’t know what they will have for dinner tonight,” said Tyler Lehr, a Walmart senior vice president. Scrambling to find a meal “puts pressure on a family,” he said.

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