Produce Grower's Special Reports

Each year Produce Grower magazine produces special reports to aid our readers and the industry

Click the links below to view or download each report.  

 The 2020 State of the Industry Report — 

This year, we analyze the impacts of COVID-19 on the market, especially when it comes to e-commerce and staffing issues.

There’s good news in there, too. Direct-to-consumer sales of finished produce hit a five-year high in 2020, and sales of both edible transplant crops and finished produce at independent garden centers rose.

Crop diversity seems to be increasing, with tomatoes and lettuce taking the top two spots, but by a much smaller margin than we’ve witnessed in previous years. Herb production continues to increase, moving into the third spot for the first time this year.

The 2019 State of the Industry Report — This year, we found that the industry is much the same as it was last year, with production areas, revenues and methods remaining generally the same.








The 2018 State of the Industry Report — Time-pressed, foodie and health-focused consumers are constantly looking for ways to get the produce they want and need, when they want and need it. We see the produce industry — and disruptors — adjusting to, adapting and pushing these trends. 







The 2017 State of the Industry Report — It was an exciting year for the produce industry, with many new greenhouses opening up and new technologies being developed for vertical farms. According to the 2017 State of the Produce Industry Report, more than half of growers reported anticipated growth in sales revenue that year.







The 2016 State of the Industry Report — Which crops growers are producing, what challenges they’re facing and who they’re selling to all remained fairly consistent between 2015 and 2016. While respondents may not have experienced booming growth, they didn't change things up very much.