At Whole Foods, it’s Day One — of Amazon ownership.
The e-commerce giant celebrated the close of its Whole Foods acquisition with an Amazon Echo display inside the high-end grocery stores and price cuts on produce of as much as 43 percent.
Inside the Whole Foods in Paramus, N.J., a display of Amazon Echo and Echo Dot speakers greeted shoppers as they entered the store. The Echos were flanked by signs that touted “Whole Foods + Amazon” with a “Farm Fresh!” tagline that would make the creators of HBO’s “Silicon Valley” proud.
Last week, Amazon said it would cut the prices of some Whole Foods best-sellers and those discounts were on display on Monday. Amazon reduced the price of Organic Fuji Apples by 43 percent — from $3.49 a pound to $1.99.