Amazon cuts Whole Foods' prices on its first day of ownership

Amazon cuts Whole Foods' prices on its first day of ownership

The online retail giant officially took over the grocer on Monday.

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August 28, 2017
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Consumer Watch

At Whole Foods, it’s Day One — of Amazon ownership.

The e-commerce giant celebrated the close of its Whole Foods acquisition with an Amazon Echo display inside the high-end grocery stores and price cuts on produce of as much as 43 percent.

Inside the Whole Foods in Paramus, N.J., a display of Amazon Echo and Echo Dot speakers greeted shoppers as they entered the store. The Echos were flanked by signs that touted “Whole Foods + Amazon” with a “Farm Fresh!” tagline that would make the creators of HBO’s “Silicon Valley” proud.

Last week, Amazon said it would cut the prices of some Whole Foods best-sellers and those discounts were on display on Monday. Amazon reduced the price of Organic Fuji Apples by 43 percent — from $3.49 a pound to $1.99.

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