From Retail Dive:
"We love waiting in long checkout lines," said nobody ever. Walmart is listening. With the expansion of its Mobile Express Scan & Go app, the retailer is making it easier for consumers to make their purchases and leave. This is important at a time when grocery shopping is steadily moving online, where a few clicks are all it takes to complete a transaction.
Even as customers may appreciate the time savings, Walmart is fully aware that it's not the only retailer rolling out this technology. Kroger is also rolling out its "Scan, Bag and Go" service to around 15% of its stores this year, and Amazon is working on technology for a cashier-free store in Seattle (though the public opening has been long delayed). Other retailers, like Hy-Vee and Aldi are also looking at processes that can decrease time at the checkout line.
At this point, Kroger is Walmart's main competition in this arena. Walmart has been able to edge the Cincinnati grocer on price, and it may have the edge here, too, since Kroger's program requires consumers to carry around a special product scanner. This older technology may appear clunky to consumers when compared to Walmart's mobile-first technology.
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