We spoke with Bob Lovejoy and Kelvin Okamoto about the development of HIP Labels' BioTag, a truly biodegradable plant tag.
Sustainability has been a hot topic in the industry, and HIP Labels is offering customers a truly biodegradable plant tag. The BioTag meets ASTM D5988 requirements for soil biodegradability. That means that even after breaking down into microparticles, the BioTag breaks down further until it becomes part of the soil.
HIP Labels CEO Bob Lovejoy said adhering to this standard is important to avoid claims of “greenwashing,” or portraying a product as more environmentally friendly than it truly is. BioTag was developed with help from Kelvin Okamoto, whose consulting firm, Green Bottom Line, focuses on sustainable materials and packaging.
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