Rob Lyle of Greenshaus Inc. shares how he built a profitable, year-round, small-scale lettuce farm to meet local market demand.
Looking to expand your business with greenhouse farming — or curious if small-scale leafy greens could be profitable in your market?
In this replay of Produce Grower magazine's September 2025 live event, "Green & Profitable: A Real-World Case Study in Hyperlocal Lettuce Farming," brought to you by Ceres Greenhouse Solutions, Rob Lyle of Greenshaus Inc. shares how he built a profitable, year-round, small-scale lettuce farm to meet local market demand.
Lyle explains about market integration, product differentiation, operational challenges and the key business lessons learned from launching and scaling a hyperlocal greenhouse enterprise.
Watch the replay above — moderated by GIE Media Horticulture Group Editorial Director Kelli Rodda and featuring Lyle and Josh Holleb of Ceres Greenhouse Solutions — to find out how to turn lettuce into profit.
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