According to Michigan State University Extension, purchasers aged 18 to 34 are more likely than their older counterparts to look for environmental claims, packaging recyclability, and ethical claims, which is consistent with their belief that brands should make their packaging more environmentally responsible.
Packaging is usually designed to protect the product, however it will be worth the effort to find new materials and methods to balance quality at the point of purchase with this growing demand for “less is more." As the public becomes more aware of the environmental consequences of their purchases, a company that can communicate its own commitment to conserving resources will surely resonate well with green shoppers.
Produce photo: Dreamstime.com
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