AeroFarms to bring locally grown microgreens to Harris Teeter customers

Indoor vertical farming company AeroFarms recently announced that the company’s Micro Broccoli, Rainbow Mix, Micro Kale and Super Mix can now be found in Harris Teeter stores chainwide, including 20 locations within 90 miles of the AeroFarms location in Danville, Virginia. 

According to AeroFarms, most leafy greens in the U.S. today are grown in California or Arizona and transported to the eastern United States. On average, fresh produce travels about approximately 1,500 miles from farm to plate, and about 31% of the U.S. food supply is lost in transport, storage and beyond, according to the USDA. AeroFarms’ supply of microgreens to Harris Teeter’s Mid-Atlantic store locations from its farm in Danville, Virginia, not only reduces the risk of food loss but secures year-round access to these nutrient-packed greens for Harris Teeter shoppers, AeroFarms said.

“The adjacency of our farm in Virginia to Harris Teeter’s distribution centers translates to longer shelf-life, shorter transportation routes, and, ultimately, more time for shoppers to use and enjoy our microgreens,” said Dane Almassy, senior vice president of sales and marketing at AeroFarms. “With Harris Teeter, we now offer the power of locally grown microgreens to the communities in which we live, play and farm.” 

With a shelf life of 18 to 23 days and the proximity of AeroFarms to Harris Teeter stores, the microgreens can stay fresh in consumers’ homes for up to two weeks. Because AeroFarms does not grow its plants in soil or use pesticides, the microgreens are ready to eat, with no washing required. AeroFarms also says its microgreens offer four to 40 times the nutrition of the mature vegetable counterparts of specific vitamins, minerals and phytonutrients.

Consumers can find AeroFarms microgreens in all Harris Teeter locations in Virginia, Washington D.C., Delaware, Maryland, North Carolina, South Carolina, Georgia and Florida.