Aldi is stepping up its game in the organic-food space.
The grocery chain is expanding organic-food brands, removing some artificial ingredients from its products, and adding more gluten-free items in hopes of attracting more health-conscious shoppers.
Aldi became one of the world's biggest food retailers by offering comparatively very low prices. Its prices for fresh produce and packaged goods are roughly 30% lower than Walmart's, according to a recent price check.
The company's foray into organic and gluten-free foods signals a new direction for Aldi, and an emerging threat to Whole Foods' lower-cost chain, 365 By Whole Foods Market, which is launching this year.
Photo: Dreamstime.com
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