Andrew Maiman appointed president of BerryWorld America

Mastronardi Produce has announced the appointment of Andrew Maiman to the role of president, BerryWorld America (BWA)

“Andrew is joining BWA at a pivotal moment in the evolution of the American berry market,” says Paul Mastronardi, according to a press release. “With his extensive experience in the category, I’m convinced he’s the person to successfully chart this groundbreaking initiative.”

Maiman’s hire is the latest development from an exciting joint-venture partnership between Mastronardi Produce and BerryWorld, a United Kingdom-based berry company. In his new role, Maiman will lend his expertise gained through over 12 years’ experience in fresh berries to the following team: Paul Mastronardi, president and CEO, Mastronardi Produce; Adrian Olins, commercial director, BerryWorld Group, and Will Beekers, European CEO, BerryWorld Group.

“Andrew is the perfect addition to an already stellar team,” says Nicole Balderas, vice president of marketing at Mastronardi Produce. “Paul Mastronardi is a visionary brand builder, Will Beeker is a berry varieties expert, and Adrian Olins is a global supply chain guru. Coupled with Andrew Maiman’s talent and legacy of business development excellence in the berry category, BWA will be unstoppable.”

“BerryWorld America is positioned to transform the North American berry industry,” says Andrew Maiman. “I’m looking forward to leading the business to explosive growth.”