Photos courtesy of Bimi Baby Broccoli
Bimi Baby Broccoli, the branded business branch of Sakata Seed America, has announced a strategic partnership with Cal-Organic Farms, a division of Grimmway Farms that began operating in 1984 and produces more than 65 USA-grown crops year-round.
The company said the partnership will significantly expand organic production capacity and North American distribution for the Bimi Baby Broccoli program. The agreement brings the organic grower into Sakata’s licensed network, supporting surging demand for premium specialty vegetables across retail and foodservice channels.
As a division of Grimmway Produce Group, Cal-Organic Farms adds scale, geographic reach and year-round production expertise to the Bimi program, which was launched in the U.S. last year, the company said in a news release.
"The partnership enhances supply chain continuity at a time when retailers are increasingly prioritizing dependable organic programs and differentiated value-added vegetables to drive category growth," the company added.
“Cal-Organic Farms is an established leader in organic vegetable production, and their operational strength makes them an ideal partner for the continued expansion of the Bimi brand,” said Julie McElhaney, Bimi food chain manager. “This collaboration positions us to meet rapidly growing demand with consistent quality, improved performance and dependable supply.”
“Retailers are looking for consistent, premium organic offerings that differentiate their vegetable sets,” said Bob Borda, SVP of sales in the organic vegetable category at Grimmway Produce Group. “We’re excited for this partnership and the ability to deliver a high-quality, dependable program that drives value across the supply chain and brings a great experience to consumers.”
Under the expanded program, Cal-Organic Farms will produce organic Bimi in both branded retail-ready bags and traditional bunch formats. The strengthened supply network improves merchandising options and ensures consistent quality across North America.
Targeted marketing, shopper engagement and digital awareness initiatives will further support the program by building brand recognition and driving stronger retail velocity.
For more information or to inquire about retail and foodservice opportunities with Bimi, contact Julie McElhaney by sending an email to info.usa@bimibroccoli.com.
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