Bimi Baby Broccoli sponsors James Beard Awards

Bimi Baby Broccoli sponsored this year’s James Beard Awards, held June 16 in Chicago.

The James Beard Awards are an Academy Awards–style event featuring red carpet arrivals and a ceremony recognizing excellence in the restaurant and chef community. This year marked the 35th anniversary of the event, drawing over 2,000 of America’s top chefs, restaurateurs, food media and culinary enthusiasts, with millions more tuning in online.

Following the ceremony, Bimi hosted a tasting station featuring a signature dish created by James Beard Award-nominated Chicago chef and new Bimi brand ambassador Thai Dang, known for his critically acclaimed restaurant HaiSous Vietnamese Kitchen and daytime cafe.

On June 12, Bimi appeared at a special pre-awards event at the Paul Stuart store on Chicago Avenue, where HaiSous hosted a culinary takeover, spotlighting the versatility and flavor of Bimi Baby Broccoli in elevated Vietnamese cuisine.

“We’re excited to share Bimi with the most influential tastemakers in the industry,” said Michelle Glover, brand development lead for Bimi. “This sponsorship is an opportunity to reinforce what chefs around the world already know — Bimi isn’t just baby broccoli. It’s broccoli, but better.”

Bimi Baby Broccoli is now available to consumers in Chicago at regional retailer Fresh Thyme Market.

Editor's Note: Produce Grower serves companies that grow produce under cover in greenhouses or in controlled environments. Although Bimi Baby Broccoli does not, editors felt the story of a produce brand sponsoring these well-known awards was relevant for readers.