Bioline AgroSciences appoints new chief marketing and innovation officer

United Kingdom-based biocontrol company Bioline AgroSciences has appointed Benoit Genot as its new chief marketing and innovation officer.

In this role, Genot will lead global marketing efforts and drive innovation across the company's portfolio.

"With a proven track record in global leadership across the biologicals sector, Benoit brings deep expertise and a passion for sustainable agriculture to our mission. At Bioline, we believe in transforming crop protection through biological solutions that are inspired by nature, designed to perform," the company said in a news release. "Benoit’s appointment reflects our continued commitment to environmental stewardship and delivering meaningful value to growers worldwide. We look forward to the impact his leadership will bring as we advance our vision for resilient, nature-based agriculture."

Bioline AgroSciences produces and markets a range of invertebrate biological control organisms used for control of insect pests in protected vegetables, ornamentals, soft fruits and berries. The global company is active in 30 different countries, with strengths in Europe and North America.