BrightFarms, Element Farms announce partnership

BrightFarms and Element Farms have announced a partnership that will see BrightFarms distribute Element Farms’ spinach throughout the Northeast under the BrightFarms brand.

“This partnership with Element Farms is an important step forward for BrightFarms. We will continue to be leaders in CEA salads, delivering the assortment our retail partners and consumers demand,” said Steve Campione, CFO and EVP of strategy at BrightFarms. “BrightFarms has been the leader in indoor spinach production since we launched the product in retail stores in 2016. Partnering with Element Farms gives us greater supply leveraging two models for successful spinach production.”

“We are thrilled to be partnering up with BrightFarms, a company we’ve admired for a long time, on this deal that will expand the reach of our indoor-grown spinach impressively,” said Serdar Mizrakci, CEO of Element Farms. “BrightFarms’ mission is similar to ours and they are just as passionate about sustainability and indoor-grown innovation, which is what is truly going to make this relationship successful long-term.”

Regional supermarket chain The Giant Company will be the first to carry the products in its 190 stores.

“We are excited to bring more locally grown spinach to our consumers year-round, “Matt Movosel, category manager at The Giant Company, said. “Spinach is an important part of our salad assortment and the freshness we can deliver with this program is exactly what our consumers want.”