Buy Local funding to promote B.C.’s greenhouse vegetables

The BC Greenhouse Growers’ Association is receiving $100,000 in Buy Local program funding to help British Columbians identify local, greenhouse-grown cucumbers, peppers, tomatoes, lettuce and eggplants and the benefits of supporting B.C. growers.

The association is preparing to launch a Spring 2014 campaign to increase consumer awareness about the quality, range and flavours of their products. B.C.’s greenhouse vegetables are grown in Greater Vancouver, Fraser Valley, Vancouver Island and the Okanagan, and are available almost year-round.

In 2012, the province’s greenhouse growers generated more than $240 million in total farm cash receipts with greenhouse tomatoes, peppers and cucumbers accounting for 98 per cent of those receipts.

"“B.C. greenhouse vegetable growers produce fresh, healthy, high-quality tomatoes, cucumbers, peppers, eggplants and lettuce for local markets," said BC Greenhouse Growers’ Association president and chair Peter Cummings. "We are excited to be a part of the Buy Local program, and we look forward to increasing consumer awareness, education and demand for our locally grown vegetables. It is programs like this that drive local economies, provide access to local vegetables and support local farmers.”

The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns as part of a $2-million B.C. Government effort to promote B.C. foods.

Building the local market for B.C. foods is a key commitment of government’s Agrifoods Strategy, a component of the BC Jobs Plan, to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.

The provincial government’s Buy Local program is administered by the Investment Agriculture Foundation of B.C.