Hoogendoorn and Nitea announce strategic partnership

On Feb. 6, 2017, Worldwide automation supplier Hoogendoorn Growth Management entered into a strategic partnership with Nitea, the largest supplier of management-information solutions in the Benelux. This collaboration enhances innovative revisions to the real-time labor and production registration system ‘Work-IT’ through shared knowledge. Work-IT will be collectively launched, providing new opportunities for growers worldwide to increase productivity and reduce costs, according to a press release.

On Feb. 6, Hoogendoorn announced an exclusive strategic partnership with Nitea for mutual future development, sales, distribution, service and support of management information system Work-IT. Nitea will focus on the Benelux region, and Hoogendoorn outside this region. By shared knowledge and expertise in the area of production and labor registration, both companies strive to achieve new levels of innovation. This makes it easier to adapt Work-IT to suit the individual needs, goals and wishes of each customer worldwide.

“Our strategic partnership with Nitea will drive growth, accelerate innovation and meet the demands of local growers worldwide," said Martin Helmich, marketing & sales director at Hoogendoorn. "With Work-IT, we provide insight into all business operations, which empowers growers worldwide to increase their productivity and to minimize company costs.”

“Combined strengths allow us to convert the individual needs of modern growers into user-friendly software that provides insight into any aspect of their business operations," said Arjen Brand, general manager at Nitea. "With this, we help them in setting a basis for an efficient strategic short- and long-term planning.”