Nearly all businesses from small to large have a Facebook account. Most also use Twitter. Your business probably does, too. But, the social media discussion is often limited to Facebook and Twitter with a little Instagram and Pinterest thrown in.
There’s another player to think about. If it hasn’t appeared on your radar yet, you could be missing out on one of the best marketing tools around. What is this mysterious, often overlooked yet highly effectual social media platform? It’s YouTube. That’s right — the same place you watch videos of your favorite singer and playful farm animals is what some experts call the most valuable marketing tool there is. Here’s why they’re saying it.
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