In a press release, Mastronardi Produce has added Umami The Fifth Taste to its award-winning line of snacking tomatoes on the vine. They will be sold under the Sunset brand.
Umami is an addition to the company's Bombs selection "with a sweet and savory taste that complements its current lineup of sweet flavor." The tomato has a red hue is named after the Japanese word that has been "used in the West to describe an elusive savory flavor, one that doesn’t fit into our four traditional flavor categories of sweet, salty, sour, or bitter – that is to say, “the fifth taste."
“It’s no coincidence that we’re releasing Umami The Fifth Taste as our fifth Bomb,” explains Paul Mastronardi, President & CEO of Mastronardi Produce Ltd. “Umami is a totally unique flavor that will fascinate our loyal Bombs consumers. We are extremely eager to bring this to market and continue to lead innovation in the fastest-growing tomato segment.”
Like the company's other snacking tomatoes - Flavor Bombs, Sugar Bombs, Honey Bombs and Lolli Bombs - are grown and ripened on the vine.
Umami will be debuted at the upcoming CPMA Trade Show and Convention at the Sunset booth, #1021.
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