Nature Fresh Farms expands tomato production to California

Nature Fresh Farms is expanding production to the West Coast, partnering with grower Millennium Pacific to bring California grown Hiiros Tomatoes to the market.

“We’re always looking for ways to improve our efficiencies, maximize sustainability efforts, and bring consumers high flavor, high quality produce that’s grown closer to home,” says Niels Klapwijk, vice president, procurement, Nature Fresh Farms Sales. “Onboarding Millennium Pacific as a partner grower with Nature Fresh Farms allows us to do this.”

With the expansion of production to the West Coast, Nature Fresh Farms will first introduce conventional California grown Hiiros Tomatoes to market, with further expansion into organics, peppers and cucumbers.

 “Our partner growers are an extension of Nature Fresh Farms, our standards, and our commitment to retailers and consumers,” says Frank Neufeld, Executive Vice President, Nature Fresh Farms, adding that Nature Fresh Farms is excited to bring fresh, local, flavorful produce to west coast shelves and tables in a fast, sustainable manner.

California grown Hiiros Tomatoes are already in production and available at select retail locations in the west coast.

“As our business continues to expand, so too will our footprint; helping us to ensure that through our growth, our commitment to service and quality standards are never lost,” Neufeld adds.