NatureSweet Tomatoes debuts new campaign at 2016 Fresh Summit

NatureSweet Tomatoes debuted its new Tomatoes Raised Right campaign at the upcoming Produce Marketing Association (PMA) Fresh Summit Convention and Expo held in Orlando from October 14-16, 2016. The company also introduced new packaging options for two of its brands.

Tomatoes Raised Right, the campaign highlights NatureSweet, its tomatoes and its 8,000 full-time associates who plant, nurture, hand-pick and package each tomato according to the release.

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“Our new Tomatoes Raised Right campaign tells the unique story of how we are invested in growing our tomatoes from start to finish,” said Michael Joergensen, vice president of marketing according to the press release. “Raising something right doesn’t happen in a day, so NatureSweet is vertically integrated, controlling everything from seed to shelf so families can enjoy our great-tasting tomatoes year-round.”

NatureSweet Tomatoes also showcased Cherubs, which the release says is the No. 1 small tomato in the United States. It is now available in a convenient 18-ounce package along with a 16.5-ounce package size of its Constellation medley pack of tomatoes.

Also on display was the company’s Cherubs Tomatoes in limited-edition pink packaging. These tomatoes will be in-store from Sept. 26, 2016 through Nov. 5, 2016.