OGVG launches "Spring into Flavour" campaign

An increased demand in fresh, local vegetables fuels greater production from greenhouse growers.


Ontario Greenhouse Vegetable Growers (OGVG) has launched a “Spring into Flavour” promotion which features Ontario greenhouse tomatoes, cucumbers and peppers available now in Ontario grocery stores.
 
The growing demand for Ontario greenhouse vegetables is motivated by consumers' healthy eating choices. OGVG has increased production to ensure the supply is abundant for Ontario consumers and retailers.
 
“We have received unprecedented support of this promotional program from key Ontario retailers,” says OGVG General Manager, Rick Seguin. “Consumers can now find Ontario greenhouse produce from their local greenhouse growers in stores across the province.”
 

OGVG’s campaign includes: recipe cards, flyer promotions, social media advertising and a partnership with Foodland Ontario on the Retail Display Contest. The “Spring into Flavour” branding is featured on in-store materials provided by OGVG. Consumers can find recipe ideas on OGVG’s website at www.ogvg.com