Orangeline Farms adds space to market and sell own produce

Orangeline Farms, a specialty greenhouse grower located in Leamington, Ontario, Can., has expanded its operations, adding 12 acres of growing space and developing a plan to market and sell its own produce.

The core of the grower’s business is red, yellow and orange peppers.

“We are growing some of the hottest and sweetest in the world this year,” says Jordan Kniaziew, vice president of sales and marketing for Orangeline Farms.

Kniaziew says the company had previously grown its peppers and let other partners handle the selling. But healthy growth coupled with an excellent growing climate led Orangeline Farms to begin supplying its own high-quality produce to the marketplace.

Kniaziew says the grower is targeting the average foodie, retail partners, and the food service industry.

“It’s a broad goal, but we want more control over where our produce goes,” he explains.

After the expansion, Orangeline Farms has 32 acres under glass, up from 10 acres when the company was founded in 2000.