Non-retail companies recognized for support in the national public health campaign

The Produce for Better Health Foundation (PBH) has named 48 non-retail companies within the fruit and vegetable industry as Fruits & Veggies—More Matters Role Models and Champions for 2012 in recognition of their support for the national public health campaign and for PBH.  A total of 34 companies earned Role Model status (the top level of recognition) and 14 achieved Champion status.

Bayer CropScience, Del Monte Foods, Del Monte Fresh Produce, Duda Farm Fresh Foods, Market Fresh Produce are among the companies that earned Role Model status. Companies that earned that status placed the Fruits & Veggies—More Matters logo on packaging, bins, poly bags and totes, served on PBH’s Executive Committee, spoke about Fruits & Veggies—More Matters campaign and more. The California Strawberry Commission, GA Fruit & Vegetable Growers Association, and Lipman Produce are among the companies that earned Champion status. Companies with this status placed Fruits & Veggies—More Matters logo on packaging, bins, poly bags, totes and non-edible food, linked to the campaign’s website, included the campaign in advertising, promotions, marketing efforts and speaking platforms.

Organizations within the fruit and vegetable industry can earn PBH Role Model and Champion honors for helping to realize the power the Fruits & Veggies—More Matters health campaign has to influence consumption, and boost bottom lines in the process. For more information on becoming a Role Model or Champion view the criteria on the PBH website. The foundation will identify and reference these role models in the ongoing public relations activities of Fruits & Veggies—More Matters.

To learn more, visit pbhfoundation.org.