The future according to PMA

Produce Grower recently had an opportunity to ask PMA Vice President of Government Relations and Public Affairs Kathy Means her opinioin on the changes most likely to define produce growers and the produce growing industry of the future.  Here's what she had to say.

"The industry will become increasingly demand-focused, not supply-focused, responding to consumer desires. This will affect variety selection, processing, packaging, etc. It also will affect distribution as consumers look to new outlets for food purchases.

·         "Produce marketing will move beyond health messages to increase consumption. As produce competes in an increasingly complex food environment, it must “out-appeal” other foods for share of plate.

·         "The supply chain will continue to work together – even integrate – as suppliers and buyers combine efforts and share information to streamline efficiencies and create demand.

·         "Growers will need to engage even more on issues that affect their businesses – labor, resource management, safety regulations, global trade, etc. 

·         "And sustainability will grow as an industry issue Growers are already excellent stewards; they will just need to document and communicate."