P.L. Light Systems, a leading horticultural lighting manufacturer in North America, has introduced a new visual identity that creates a vibrant, modern look and feel, while still supporting their brand platform of “The Lighting Knowledge Company”.
The iconic new logo features a light prism made up of a series of spectral colours. “Light is clearly the core of our business at P.L. Light, but for us, the concept of horticultural lighting extends way beyond just the light fixtures themselves”, explains Lisa Jansen van Rensburg, Marketing Manager at P.L. Light Systems. “When lighting a growing facility, we take a multi-faceted approach — always considering the unique lighting requirements of a particular application. The solutions we provide needs to deliver optimum crop growth and yield.”
The new logo is also representative of the spectral tuning capabilities of the newer lighting technologies.
"Rapid advances in LED technology are creating unprecedented optical design freedom, "says general manager Todd Phillips. "LED lighting systems like our new HortiLED products allow growers to tune their lighting to specific spectral colour combinations — each specifically designed to elicit the desired plant response.”
The new identity will officially be unveiled at the Cultivate’16 tradeshow in Columbus, Ohio (July 9-12, 2016)
Latest from Produce Grower
- WUR extends Gerben Messelink’s professorship in biological pest control in partnership with Biobest and Interpolis
- Closing the loop
- The Growth Industry Episode 8: From NFL guard to expert gardener with Chuck Hutchison
- Raise a glass (bottle)
- From farm kid to Ph.D.
- Do consumers trust produce growers?
- The modern grocery shopper
- Beyond a burst of optimism
