Vertical farming company Plenty, an ag-tech unicorn backed by SoftBank, announced Wednesday a partnership with Albertsons, marking the company’s first major retail deal.
Under the multiyear agreement, Plenty will provide 430 Albertsons’ stores across California with four types of greens – baby arugula, baby kale, crispy lettuce and mizuna mix — priced between $4 and $5, in line with other organic greens.