In response to member feedback and as part of its new strategic plan implementation, the Produce Marketing Association unveiled its redesigned website last week.
- Improved search functionality using an enhanced search engine.
- Extensive connections to related content
- Responsive mobile-device design.
- Spanish translation available.
Three new consumer trend reports from the Hartman Research Group will be available: Outlook on the Millennial Consumer 2014 is available on the website now, and members can expect to have two additional reports from Hartman this summer: Organic and Natural as well as Digital Lives. These reports provide critical insights into consumer behaviors driving fresh fruit and vegetable sales.
PMA says members can also expect to see more information sharing on the site with the integration of blogs, social media and third-party news.
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